Samsung lost its copyright case against Apple, but in the vast global flux where innovators swim alongside imitators, where copycats tease the elusive boundary of originality, South Korean brands - Korean minds and Korea's relentlessness - don't seem remotely like losers.
Take a look, for instance, at the endearingly demented music video of the month, that infectiously viral Gangnam Style.
In just over a month, 75 million have viewed it on YouTube. It's currently No.1 on the iTunes' music videos chart. The upbeat dance song by plump Boston-grad Korean rapper Psy comes with a signature move dubbed "horse dance", a mix of fake galloping, jittery skipping and invisible lassos - relying less on physical fluency than on mental courage.
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