Gangnam vs Kamnan, Apple vs Samsung | Bangkok Post: opinion

COMMENTARY

Samsung lost its copyright case against Apple, but in the vast global flux where innovators swim alongside imitators, where copycats tease the elusive boundary of originality, South Korean brands - Korean minds and Korea's relentlessness - don't seem remotely like losers.

Take a look, for instance, at the endearingly demented music video of the month, that infectiously viral Gangnam Style.

In just over a month, 75 million have viewed it on YouTube. It's currently No.1 on the iTunes' music videos chart. The upbeat dance song by plump Boston-grad Korean rapper Psy comes with a signature move dubbed "horse dance", a mix of fake galloping, jittery skipping and invisible lassos - relying less on physical fluency than on mental courage.