The article ''Thailand's draft tobacco consumption control act: Plain packaging and beyond'' by Alan Adcock published on Oct 19, 2012, in the Business section presented several false claims about plain packaging.
First, it claimed that graphic health warnings are not effective. This is not true based on many studies, like the findings from a 2012 study in Canada that graphic health warnings show ''a statistically significant effect on smoking prevalence and quit attempts''.
In another 2012 study from Thailand: ''The new Thai pictorial health warning labels have led to a greater impact than the text-only warning labels, and refreshing the pictorial images may have helped sustain effects. This finding provides a strong support for introducing pictorial warning labels in low- and middle-income countries where the benefits may be even greater given the lower literacy rates and generally lower levels of readily available health information on the risks of smoking.''
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