The Bangkok Post editorials on Nov 11 and 12 put out the important message that Thailand cannot afford to ignore the risks and hazards tourists face in the country if we expect to continue benefitting from the substantial revenue and employment generated by the tourism sector.
When it comes to attracting tourists, perceptions are often far more important than realities.
Yes, Thailand is generally a very safe country. Yes, assaults, robberies and scams can and do happen to tourists in nearly every country. But if potential tourists think Thai authorities are uncaring or unwilling to address real threats, inconveniences and annoyances, they will quickly abandon the Land of Smiles for other destinations that are perceived to be more ''tourist friendly''.
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