Unless you've been in hibernation, you will be aware that Thailand has been graced by the presence of Korea's Psy, whose Gangnam Style song and dance routine is the most-watched video in YouTube history.
It's hard to pinpoint the reasons for Gangnam Style's success, apart from the appreciation of the totally absurd which lurks within most of us. It simply makes people laugh.
The Washington Post's view was that ''Gangnam Style has made an extraordinarily stupid-looking dance move suddenly cool''. The Sydney Morning Herald said that watching the YouTube video ''made you wonder if you had accidentally taken someone else's medication''.