Your app store needs more developers. According to the analysis firm Canalys about half of the money paid out is to about 25 developers both in the Apple and Google worlds. Given that there are over 700,000 apps to choose from this means that most people miss out. Most of the top earners are game developers like Rovio, Electronic Arts and the like. The stand out non-game developer was Pandora selling the obviously popular Pandora radio app that supports the personalised music experience. So as usual it is the developers with the brand name behind them that get the money and it is difficult for a new player to break into the market. Not unexpected from the survey is that the demand and associated market for paid apps is growing at a very healthy rate so give it a go, you have a chance of making something for yourself in the future.
In the rapidly expanding world of digital data it is easy to get lost simply because of how big things are. In the really early days we just talked about bytes or eight bits of data at a time. By the time the first PC came out it was all about kilobytes i.e. 1024 bytes. A few years later we were putting the first megabyte or 1024 times 1024 bytes into our computers. Why 1024? Well computers work in powers of 2 and the closest to 1000 is 2 to the 10th power. Megabytes were OK until a few years back when we started talking about terabytes being of course 1 megabyte times 1024. For many that is as far as it goes right now, but behind the scenes the story is a little different. The CERN supercollider for example generates about 1 petabyte of data every second during testing, being 1 terabyte times 1024. At the next level up there is about 1 exabyte of data generated on the internet each and every day, equivalent to about 250 million DVDs. Up one more level as we find the zettabyte and it is expected that the network traffic by 2102 will be a bit over 1 zettabyte. The total amount of data that has been collected by the FBI and the NSA combined is estimated at around 1 yottabyte, being about 10 to the power 24 bytes, or about 250 trillion DVDs. By the time your children are a little older they will be reading about brontobytes of data being a yottabyte times 1024 and that is a lot of DVDs. All of this is of course good news for data storage manufacturers. I want my yottabyte drive.
Who'd have thunk it? According to a report a university student in China failed a job interview because he had an iPhone. It wasn't so much that the firm didn't like Apple, or the iRange of products, but that owning one was a symbol of the elite and thus those who tended not to work so hard. Note to Chinese applying for a job, get an Android instead.
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