After maxing out your credit cards from New Year shopping and feeling the blubby band of cellulite around your waistline, a byproduct of endless parties and drinking binges, it is time to pledge your resolutions for the year ahead.
No one knows the origin of these resolutions, but it has long become a post-New Year tradition. Sobering up from the excesses of the festive season, we often hear people asking: "What is your New Year resolution?" In the same vein, we might have heard utterings to the effect or "I pledge to get thinner this year and go to gym three times a week".
But such resolutions are no longer simply a call for individual self-improvement, but a marketing gimmick as well.