Perfect digital storm | Bangkok Post: opinion

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Perfect digital storm

  • Published: | Viewed: 1,152 | Comments: 3
  • Newspaper section: News
  • Writer: Tubkwan Homchampa
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The undeniable, worldwide trend in media is the flow of audiences and advertising money away from traditional platforms and into newer, non-traditional areas such as the internet and in-store. 

Thailand's print and radio industries have not been exempt from this phenomenon, but the Land of Smiles is an outlier in one area - television.

Thailand's incumbent terrestrial television networks have managed to hold onto a 60 per cent market share of advertising spend for some time now despite the growing reach of the World Wide Web.

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