Your report yesterday titled ''Red-faced Abac Poll to keep lid on future surveys'' is timely. All the excuses as reported were meek and irrelevant. Only Nida Poll was almost spot-on. Dusit Poll chose not to conduct an exit poll after criticisms on it neutrality.
Most of Thailand's pollsters think they are gurus in naming a winner instead of sticking to the subject of statistics. Respectable pollsters stick to figures and nothing else. The figures or graphs are always notated with a caveat of having a ''margin of error of plus/minus-3%''. If all the Thai pollsters had put in that notation and refrained from naming names, they would not have been so embarrassed. Only Abac's figures were outside that standard statistical deviation of 3%.
The Italian exit polls recently came out with dim prospects for Berlusconi, and one professor warned that historically Italian exit polls have never been trustworthy. That professor was right and Berlusconi has now become a force to be reckoned with. Thai pollsters also fall into the Italian category except they are worse in being talkative and publicity-seeking.