It is an indisputable, scientific fact that breast milk is best for babies. Breast milk contains all of the unmatchable nutrients, antibodies, hormones, anti-viruses, anti-allergies, anti-parasites and enzymes infants need to ward off illnesses and to ensure they grow and thrive. Yet far too few babies in Thailand are receiving this "best food" during the first six months of life as recommended by the World Health Organisation and Unicef.
Unicef data ("State of the World's Children" report, 2013) shows that only 15% _ or around 120,000 of the estimated 800,000 babies born in Thailand each year _ are being exclusively breastfed for the first six months. This is the lowest rate of exclusive breastfeeding in Asia and among the lowest in the world.
One reason for the low rate of breastfeeding in Thailand is the aggressive marketing and advertising of infant formula and other breast milk substitute products.