The music video produced by Deputy Commerce Minister Nattawut Saikuar in his bid to promote those fading "mom and pop" stores has become the talk of the town.
And why not? It's not every day that you can see a cabinet minister show off his skills in such an extracurricular activity, and Thailand is, perhaps, the only place in the world where there is only a thin line between a government minister and a clown.
Mr Nattawut took great pride in his work, which he posted on YouTube. He boasted of creating his own dance style, writing his lyrics and, er ... copying the tune of a famous Western mega-hit song.
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