The Tourism Authority of Thailand (TAT) is seeking to attract more high-end visitors in the US$20,000-60,000 income range (Business, July 2). It would appear the TAT failed to do its research regarding income levels in the US. While these figures may seem high-end to Thai workers, they represent a significantly lower section of US income earners.
An article published in the US News and World Report in September last year indicated the median income in the US is $50,054, the lowest since 1996 and down 1.5% from 2010.
Of even more interest is the fact the poverty level for a family of four is $23,050 and is representative of approximately 46.2 million people, or 15% of the population.