Cavallino Motors Co, Thailand's sole importer and after-sales operator for Ferrari, is upbeat about sales of the Italian supercar this year and next, citing demand from a number of A-list Thai buyers.
Nandhamalee Bhirombhakdi, the company's managing director, said 200 new Ferrari bookings are projected during 2017-18 for both eight-cylinder and 12-cylinder models, priced at 22.5-35 million baht.
Cavallino Motors have back orders of 150 cars from 2015-16, which will be delivered by 2019.
She said Ferrari's customers have to wait six months to three years for delivery as the supercars are tailor-made.
"Ferrari's users are A-list Thais who are willing to splash out money to book the supercar and are patient enough to wait a long time for delivery," Mrs Nandhamalee said.
Founded in 2009, Cavallino Motors is a 100-million-baht joint venture between the Yoovidhya and Bhirombhakdi families.
Chalerm Yoovidhya, chairman and chief executive of Siam Winery and Red Bull UK, controls a 51% stake, with the rest owned by Vudha Bhirombhakdi, vice-chairman of Boonrawd Brewery and chairman of Bangkok Glass Co.
Mr Chalerm is president of Cavallino Group while Mr Vudha is the group chairman.
Varit Yoovidhya and Voravud Bhirombhakdi (Mrs Nandhamalee's husband) are the group's vice-president and executive director.
Mrs Nandhamalee said Cavallino Motors Co plans to invest 10 million baht this year in upgrading its showroom and service centre.
She said the 4-rai Ferrari outlet on New Phetchaburi Road would be renovated to accommodate more Ferrari service bays and a new paint shop and chassis unit.
In 2016, there were 42 Ferrari supercars registered in Thailand, up from 25 cars in 2015.