Auto production held up by Japan

The Japanese disaster has cost local carmakers 10,000 vehicles to date. Delay in high tech components from Japan.


The full article also includes the industry outlook for the future and can be read here.

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Local automakers stung: But production targets remain unchanged by Nareerat Wiriyapong


assembly lineLocal carmakers estimate the overtime stoppage begun two weeks ago in the wake of the Japanese disaster has cost them 10,000 vehicles to date, but normal production is expected to resume after next month's Songkran holiday.

Executives of leading automakers including Toyota Motor Thailand, Tri Petch Isuzu and Thai Summit discuss the industry outlook at the Thailand Focus 2011 conference yesterday.

Suparat Sirisuwanangkura, president of the Federation of Thai Industries' automotive industry club, said the number of vehicles lost through the downtime would eventually number in the tens of thousands as manufacturers ensure they have enough parts to serve production.

Overtime shifts have been halted at many Thai car factories since March 14, three days after a devastating earthquake and tsunami struck northeastern Japan, resulting in production losses of 5,000 vehicles a week in the Thai facilities, he said.

Mr Suparat, who is also senior vice-president for general affairs and technical research at Toyota Motor Asia Pacific Engineering and Manufacturing Co, was speaking at the Thailand Focus 2011 investment forum in Bangkok yesterday.

He said 50 of his company's more than 100 suppliers had been affected by the disasters in Japan.

Panasonic, which supplies electronic components and batteries to Toyota, has stopped production at up to eight of its factories located in Japan.

Four of Toyota's 12 plants in Japan also shut down but will resume production this week.

Toyota, the market leader in Thailand, is maintaining this year's local production target of 685,000 vehicles, half of which will be exported, said Mr Suparat.

He said deliveries of some models including the Prius hybrid may be delayed, as some high-tech components are imported from Japan...

(Source: Bangkok Post, Local automakers stung, But production targets remain unchanged, 30/03/2011, Nareerat Wiriyapong, link

stung - hurt (by some event) (from: stung by a bee, stung by a wasp)
targets - goals or levels you plan to achieve
estimate - to say what you think an amount or value is or will be, either by using available information or by guessing คาดคะเน, โดยประมาณ
estimate
- guesses an amount (not exact)
overtime - additional work done by an employee beyond normal hours (usually paid more for this work, for example 1.5 times more, "time and a half")
in the wake of - after a big event
disaster - something very bad that happens and causes a lot of damage or kills a lot of people ความหายนะ ภัยพิบัติ
vehicles
- machines with an engine used to carry people or goods from place to place ยานพาหนะ
to date - from the past until now
expected - believe will happen คาดว่า (จะเกิดขึ้น)
resume - to begin again after stopping for a period of time ดำเนินต่อไปใหม่, กลับมาอีกครั้ง
outlook - what people think will happen in the future, how good or bad things it seems things will be in the future ภาพรวม อนาคต, อนาคตที่คาดไว้
industry outlook - what the future will be for some industry (according to experts who study and know about the industry)

downtime - when machines and factory are not working and not producing goods
eventually - at the end of a period of time or at the end of a process ในที่สุด
ensure - to make certain that something happens or is done รับรอง ให้ความมั่นใจ ให้การยืนยัน รับรอง
shifts - different periods of time during the day that workers work at their factory job ช่วงเวลาการทำงาน
halted - stopped
devastating - very harmful and damaging
earthquake - a sudden shaking movement of the ground แผ่นดินไหว
facilities - the buildings, equipment and services provided for a particular purpose สิ่งอำนวยความสะดวก
affairs - events and activities relating to the government, politics, economy etc of a country, region, or the world ความสัมพันธ์ระหว่างประเทศ
technical - involving materials, processes, and machines to do specialised work (example: computers, electronics, manufacturing) เฉพาะทาง
investment - taking your money and putting it into projects to make a profit or earn interest (buying stock shares, bonds, real estate)
forum - a place where people can express their ideas and opinions การประชุมแสดงความคิดเห็น

components - parts
plants - factories
local - in this country (here: Thailand)
target - a goal, the amount you are planning to achieve เป้าหมาย
models - different designs or types of a product
hybrid - a mixture of different things or styles การผสมผสาน

About the author

columnist
Writer: Jon Fernquest
Position: Online Writer