Foremost is counting down to World Milk Day 2012 with the "Thais Drink Milk" campaign that encourages Thai people to drink milk and, at the same time, share it with the less fortunate.
The campaign invites everyone to upload a photo of themselves drinking milk to www.thaidrinkmilk.com. For every photo uploaded to the site, one package of Foremost UHT milk will be donated to the Thai Red Cross Society to help improve the health of less fortunate people nationwide.
Foremost will announce the total number of photos at the "Thais Drink Milk" exhibition on World Milk Day which falls on June 1. It is also hoped a new Guinness World Record will be set for the largest-ever photo mosaic using the contributed pictures to prove that Thailand's milk consumption is not the lowest in the world.
Up to one million boxes of milk are also expected to be donated as a result of this campaign.
A photo of you drinking UHT or pasteurised milk should be uploaded to www.thaidrinkmilk.com or sent as an MMS to 081-938-1333 (no charge for AIS customers) until May 31. The more photos sent, the more milk will be donated.