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The breast painting segment aired on Thailand's Got Talent is going to cost Channel 3 500,000 baht. Regulators said the fine was small because company representatives admitted their mistake and promised it would not happen again.

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Pravit Maleenont, the managing director of BEC World Plc – the operator of TV Channel 3 listens during a meeting with NBTC regulators yesterday.

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Breast painting cost Channel 3 500,000 baht

In the end, the breast painting controversy is going to cost Channel 3 500,000 baht, not a problem for a company that earns billions of baht a year.

Government regulators said the fine was small because the TV channel had admitted it had made a mistake in airing a segment on its popular Thailand's Got Talent show  featuring a topless woman artist who used her bare breasts instead of paint brushes.

Yesterday, Gen Peerapong Manakit, chairman of the National Broadcasting and Telecommunications Commission's (NBTC) sub-committee which was looking into the controversy, said the TV channel was found to have violated Section 37 of the Radio and Television Broadcasting Act 2008.

As a result, the TV channel is required to pay a fine of 500,000 baht for allowing "inappropriate content" in Thailand's Got Talent, the show which aired the nudity, said Gen Peerapong.

He was speaking after talks yesterday with Pravit Maleenont, the managing director of BEC World Plc – the operator of TV Channel 3 – and Panya Nirunkul, president of Workpoint Entertainment Plc, which produces the show.

Both the broadcaster and the content producer conceded that they both made mistakes in allowing the show to be aired and expressed their regrets, said Gen Peerapong.

Earlier Mr Panya denied paying the female contestant.

He dismissed a report that his company hired the contestant to put on the performance.

He said the woman was approached by the show's agents, just like other competitors.

A Thai Rath online report Tuesday quoted a friend of breast-painting contestant Duangjai Jansaunoi, 23, as saying Ms Duangjai was paid 10,000 baht by staff of the weekly Channel 3 show.

Mr Panya apologised for broadcasting the act and promised such an incident would not happen again. 

Adapted from a story by Komsan Tortermvasana and other Bangkok Post reporters.

regulator – an official who makes certain that the companies who operate a system work effectively and fairly ผู้มีอำนาจควบคุม
breast – either of the two round soft parts at the front of a woman's body that produce milk when she has had a baby หน้าอก
controversy – a disagreement, especially about a public policy or a moral issue that a lot of people have strong feelings about ความขัดแย้ง
fine – an amount of money that you have to pay because you have broken the law ค่าปรับ
admit – to agree that something is true, especially when you are unhappy, sorry or surprised about it  ยอมรับ
air – broadcast; to send out a programme on television or radio กระจายเสียง,กระจายข่าว
segment – a part of something, in this case a TV show ตอน
talent – a natural ability to be good at something, especially without being taught ความสามารถพิเศษ
bare – having no covering, in this case, clothes เปล่า
broadcast – to send out a programme on television or radio กระจายเสียง,กระจายข่าว
commission – an official group of people who have been given responsibility to control something, or to find out about something, usually for the government  คณะกรรมการ, คณะกรรมาธิการ
committee – a group of people who are chosen, usually by a larger group, to make decisions or to deal with a particular subject คณะกรรมการ
sub-committee – a smaller committee set up to do a particular task by a larger committee
violate – to do something that is against a law, rule or agreement ฝ่าฝืน, ละเมิด
Act – a law passed by a country’s government พ.ร.บ. พระราชบัญญัติ
inappropriate – unsuitable ซึ่งไม่เหมาะสม
content – the subject, ideas, or story that a piece of writing or a radio or television programme deals with เนื้อหา,สาระ
nudity – the condition of not wearing clothes, or of not covering a part of the body that is traditionally covered when you are in public การเปลือยกาย
concede – to admit that something is true ยอมรับว่าถูก
regret – a feeling of sadness about something sad or wrong or about a mistake that you have made, and a wish that it could have been different and better ความโทมนัส,ความเสียใจ,ความเศร้าโศก
deny – to say that you did not do something that someone has accused you of doing ปฏิเสธ
contestant – someone who competes in a contest ผู้แข่งขัน
dismiss – to refuse to accept that something might be true or important ไม่สนใจ,แย้งกลับ
hire – to pay someone to work for you, especially for a short time จ้าง
performance – the act of carrying out some type of entertainment or sport การแสดง
approach – to speak to somebody about something, especially to ask them for something or to offer to do something เข้าหา
competitor – a person, team or company that is competing against others ผู้แข่งขัน, คู่แข่ง
apologise – to say you are sorry for doing something wrong or for causing a problem ขอโทษ
incident – something that happens, usually something bad เหตุการณ์

Related search: Thailand's Got Talent, breast painting, Panya Nirunkul