TSL Auto Corporation, a luxury car importer, will step up marketing activities in the South to attract new consumers.
"The southern market is something that we cannot overlook because the business sector is expanding continuously, especially the agro-industrial sector such as palm oil, marine products as well as property and tourism businesses," said Mr Chanasin Bamrungchon, director of marketing and business development at TSL.
TSL will begin a roadshow of several brands of imported premium cars worth more than 40 million baht in Surat Thani from Aug 22-28 before moving on to Nakhon Si Thammarat from Aug 30-Sept 5. Porsche and the Mini Cooper will be the highlights of the roadshows in both provinces.
Mr Chanasin said TSL recently opened its first branch in Phuket that received a good response from local customers and foreign businessmen.
The company's service centre in Phuket also received a warm welcome from customers, especially those who bought European cars elsewhere.