Big screen iPhone5 unveiled

Apple on Wednesday introduced a new iPhone 5 with a bigger screen, slimmer body and longer battery life.

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Apple Senior Vice President of Worldwide product marketing Phil Schiller announces the new iPhone 5 during an Apple special event at the Yerba Buena Center for the Arts in San Francisco, California. AFP


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Apple goes big screen with iPhone 5

By Glenn Chapman (AFP)

SAN FRANCISCO — Apple on Wednesday introduced a new iPhone 5 with a bigger screen and slimmer body that analysts quickly branded a sure hit for the culture-changing tech giant.

Apple chief executive Tim Cook called the launch "the biggest thing to happen to iPhone since the iPhone."

The California company called the iPhone 5 "the thinnest smartphone in the world," with an anodised aluminum body that is 18 percent thinner and 20 percent lighter than iPhone 4S.

The new iPhone has a rich 10-centimeter display, prime for the red-hot smartphone market, in which screen size is one of the key factors important to buyers, according to Nielsen senior vice president Jeff Wender.

Journalists and attendees line up outside of Yerba Buena Center for the Arts in San Francisco to attend Apple's special media event to introduce the iPhone 5 yesterday. AFP

At a packed launch event in San Francisco, Apple marketing chief Phil Schiller praised the new iPhone as "an absolute jewel."

Apple will start taking orders for the phone Friday and begin shipments on September 21 in the US, Canada, Britain, France, Germany, Australia, Hong Kong, Singapore and Japan, and the phone will be available in 100 countries by the end of the year.

Pricing for US customers will start at $199 with a two-year telecom service contract.

The introduction has been among the most keenly anticipated in the tech world, with rumours and leaks over several months about the new device.

Schiller said the taller iPhone nestles in one's palm to naturally align with thumbs and works on the faster mobile Internet networks known as LTE.

"When you carry your phone it should fit beautifully in your hand, that is just how we designed iPhone 5," he said.

"Everything you do looks gorgeous on this beautiful widescreen display," he said, describing the so-called Retina high-definition display.

The new device features Apple's own new A6 processor, which according to Schiller doubles the speed for loading Web graphics.

Battery life, a key complaint of smartphone users, is extended to eight hours with mobile phone and browsing and 10 hours if Wi-Fi connections are used.

Apple has also installed its own mapping software, upgraded its voice-activated assistant known as Siri and incorporated Facebook in the iOS software.

An iPhone change with the potential to irk fans, however, is a new "Lightning" connector to replace 30-pin connections, the piece that connects devices to computers, power outlets or docking stations.

Apple will sell adaptors ($40) for plugging the new generation iPhone into accessories they may already own such as stereo speakers or car sound systems.

unveil – to show or introduce a new plan, product, etc. to the public for the first time เปิดเผย, ประกาศให้รู้ทั่วไป
slim – thin, in a way that is attractive ผอมเพรียว
analyst – a person whose job involves examining facts or materials in order to give an opinion on them  นักวิเคราะห์
branded – described as  เรียกว่าเป็น
chief executive – the person with the highest rank in a company or an organisation ผู้บริหารสูงสุด
launch – an event to celebrate or introduce something new การออกตัวของสินค้า
prime – main or most important ที่สำคัญที่สุด
red-hot – extremely hot, in this case meaning extremely popular
factor – a fact or situation which influences the result of something ปัจจัย
journalist – a person who writes news stories or articles for a newspaper or magazine or broadcasts them on radio or television ผู้สื่อข่าว
attendee – a person who attends a meeting, etc.  ผู้เข้าร่วม (ในการประชุม, งานต่าง
packed – crowded; full of people or things แน่น
praise – to express strong approval or admiration ยกย่อง, ชื่นชม
absolute – complete โดยสิ้นเชิง
jewel – a precious stone such as a diamond, ruby, etc.; a person or thing that is very important or valuable เพชรพลอย
telecom – a business in the telecommunications industry (โทรคมนาคม)
keenly – very interested in activity  ย่างสนใจอย่างยิ่ง
anticipated – creating a feeling of excitement about something enjoyable that is going to happen soon รอคอยอย่างคาดหวัง
rumour – a piece of information, or a story, that people talk about, but that may not be true ข่าวลือ
leak – telling private or secret information to journalists or to the public การเปิดเผยความลับ
device – a machine or piece of equipment that does a particular job อุปกรณ์ เครื่องมือ เครื่องจักร
nestle – to be a protected or comfortable position อยู่อย่างเบียดกัน, แนบชิด
palm – the inner surface of the hand between the wrist and the fingers ฝ่ามือ
align – to put two or more things into a straight line or proper position จัดให้อยู่ในตำแหน่งที่ถูกต้อง
thumb – the short thick finger at the side of the hand, slightly apart from the other four นิ้วหัวแม่มือ
network – a large system of connected parts, organisations, people, etc. เครือข่าย
gorgeous – very beautiful and attractive โอ่อ่า, หรูหรา, สง่างาม
high-definition – high resolution; the ability of a camera, microscope, computer screen, etc. to show things clearly and with a lot of very small details ความละเอียดสูงมีความคมชัด
processor – a part of a computer that controls all the other parts of the system อุปกรณ์อิเล็กทรอนิกส์เพื่อสร้าง จัดเก็บ ตรวจแก้ พิมพ์คำ ข้อความ (ทางคอมพิวเตอร์)
double – to become twice as big, twice as much or twice as many เพิ่มเป็นสองเท่า
key – very important ที่สำคัญ
complaint – when someone says that something is wrong or not satisfactory การบ่น, ข้อที่ไม่พอใจ
extend – to make a period of time longer  ขยายออกไป
browse – to look for information on a computer, especially on the Internet ค้นหาหรืออ่านเอกสารบนอินเตอร์เนต
upgrade – to make a piece of machinery, computer system, etc. more powerful and efficient ยกระดับ
voice-activated – (of a device, computer program, etc.) controlled by the human voice
incorporated – included as part of something larger  ซึ่งรวมเข้าเป็นหนึ่งเดียวกัน
potential – what is possible ความเป็นไปได้
irk – to annoy someone รบกวน,ทำให้รำคาญ
outlet – a device in a wall that you put a plug into in order to connect electrical equipment to the power supply of a building  เต้ารับสำหรับเสียบปลั๊กไฟ
docking station
– a boxlike device used for plugging in  electronic devices to laptop computers, phones, etc.
accessory – an extra piece of equipment that is useful but not essential ตัวประกอบ, อุปกรณ์

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Writer: Terry Fredrickson
Position: Education Marketing and Support Manager