The local event organiser Right Man has set up its project management unit to serve international demand after the Asean Economic Community (AEC) fully emerges in 2015.
Thailand has an advantage over neighbouring countries with its location and facilities.
If political stability continues, then the country will benefit from the AEC not just in event organising but also in related activities.
Managing director Upathum Nisitsukcharoen said Thailand's meetings, incentives, conventions and exhibitions (Mice) business is outperforming the region in terms of exhibition space and population size.
"The government has promoted the Mice industry and will launch the Year of Mice in 2013, aimed at showcasing the country as an international Mice destination," said Mr Upathum.
The campaign will support Mice and related businesses such as event organising.
With bright business prospects once consumer confidence is restored, Right Man forecasts revenue growth of 15% this year to 700-800 million baht.
The firm expects growth of 15-20% next year as the government and private groups add museums and education centres.
The government will account for 60% of revenue and the private sector the rest.
To deal with tougher competition in the future, the firm has set up the Interaction Design Studio to create technology and innovations to serve clients.
The unit is expected to attract more international clients and will establish Right Man North to cover the northern-Thai and Asean markets.
The 22-year-old company has 10 million baht in paid-up capital and provides event and museum management including construction and interior decorating, content presentation and audiovisual product rental.
Right Man has come in for criticism that its executives have strong ties to politicians and that it will soon get a contract to manage the Chiang Mai International Convention and Exhibition Center.
Mr Upathum shrugged off the complaints, saying the firm has done everything based on the terms of reference.
Right Man will officially propose its bid after the Tourism Authority of Thailand finishes the terms of reference.
If it wins, the project will be the first management contract for a Mice venue.
Mr Upathum said the operating cost of the Chiang Mai centre will be higher than for those in Bangkok.
Annual expenses on public utilities for the centre will be 30-40 million baht.
About the author
- Writer: Chadamas Chinmaneevong