The Thai social lifestyle magazine HiSoParty recently celebrated its 7th anniversary with a party under the concept "Siamese Take on Pop Art". The party, which was held in the Grand Ballroom of the Renaissance Hotel Bangkok, was also an opportunity to present the HiSoParty Awards 2012 to celebrated society luminaries in different categories.
From left, Patpong and Preyamon Thanavisuth, Teerayut and Chanadda Chirathivat, Suriyon Sriorathaikul, Masato Yamada, Patcharavipa Bhodiratanangkura, Chulalak Piyasombatkul, Nattaphol Sarasas and Intira Thanavisuth.
HiSoParty Magazine has been a major media reflector of the lifestyles of Thailand's higher social strata since 2005, while the website www.hisoparty.com has been the source of trendy lifestyle and fashion news for more than a decade.
The hosts of the event were Patpong, Preyamon and Intira Thanavisuth.
This year's event focused on taking a pop-art approach to Thai culture to match the position of the magazine.
Attending the party were many of the A-list socialites who regularly grace the pages of the magazine and website. They came dressed in a variety of creative interpretations of Thai costumes, adding colour and spice to the event.
Apart from enjoying the "hint of Thai" atmosphere from the moment they entered the ballroom, guests were able to sample the newly created "Kala cocktail" which makes use of recycled materials plus organic ingredient to go along with a green design concept.
There was also a fashion show featuring designs making generous use of diamonds, presented by young designers from the jewellery design project of the Gem and Jewellery Institute of Thailand.
Making the fashion show all the more dazzling were a set of lovely honorary models including Thanyathip Wallayasewee, Chanintida Chantarukbeksa, Napasara Thaiwat, Suwara Sanitwong Na Ayudhya and Jarosphan Sawasdiwas.
The highlight of the party was the presentation of seven awards: Best Party of The Year, won by "Exclusive Sparkling Dinner" (Beauty Gems); Best Fashion Party of The Year, awarded to Jimmy Choo Icons for "The Celebrity (15-Year Anniversary) Party"; Best Beauty of The Year, won by Shiseido with "Shiseido White Lucent @ Pratanawalai"; Male Party Star of The Year, won by by Nattaphol Sarasas; Female Party Star of The Year, won by confident designer Chulalak Piyasombatkul; Party Newcomer of The Year, won by beautiful Patcharavipa Bhodiratanangkura; and Best Party Couple of The Year, awarded to Teerayut and Chanadda Chirathivat.