Google has chosen Thailand as the first country in Southeast Asia to launch its GoMo campaign to encourage businesses to capitalise on the proliferation of smartphone users.
A mobile site will be essential to the future success of business, said Ariya Banomyong, the head of Google Thailand.
Thailand has 24 million internet users and 18 million smartphone users, so there is potential for mobile commerce.
Google research found four out of five companies' websites in Thailand failed to serve smartphone platforms.
The GoMo campaign at www.howtogomo.com/th provides tools to evaluate how well a business's website serves mobile users and a checklist of tools for mobile website developers.
Mr Ariya said Google research found 20% of Thais accessing the internet this year were via mobile devices, up from 10% in past.
Of those using mobile to access the internet, 44% of Thais search for local content, while 77% use mobile internet during prime times while watching TV.
"This shows the importance of mobile internet and its growth potential, particularly when full 3G commercial service starts next year," said Mr Ariya.
Globally, the number of people who use mobile phones to access the internet is expected to exceed those logging on via personal computer next year.
He said Google expects to earn more advertising revenue once more businesses launch mobile sites.
About the author
- Writer: Suchit Leesa-nguansuk
Position: Senior Reporter