Microsoft banking on strong 2013

Microsoft, the world's largest software maker, has vowed to double its global sales revenue globally by fiscal 2013, helped by its highly anticipated Windows 8 operating system.

The US-based firm has been hit hard by the rise of smartphones and tablets, as the mobile devices have eaten into Microsoft's market share of the personal computer-based operating system.

"We hope our new Windows 8 will bring us getting back to high growth for the fiscal year 2013 starting in July," said Birathon Kasemsri Na Ayudhaya, the managing director of Microsoft Thailand.

Thailand is Microsoft's third-largest market in Asean, behind Singapore and Malaysia.

Mr Birathon said Microsoft is set to make a large impact on the information technology (IT) industry in terms of greater product variety and market footprint expansion.

Microsoft plans to introduce five flagship products early in 2013 _ the Windows 8 OS, Windows Phone 8 mobile operating system, Microsoft Office 8, SQL 2012 database software and Windows Server.

Windows 8 enables PC makers to provide a new form factor of hybrid notebook combining notebook and tablet and Windows 8-based tablets.

Concerning Microsoft's Surface tablet, Mr Birathon said there has been no confirmation whether it will be rolled out in the Thai market or not.

Nokia, HTC and Samsung are committed to Windows Phone 8 with their smartphones.

Mr Birathon said Microsoft for the first time allocated its staff to its distributors' offices to help develop marketing activities and training.

Synnex, one of the company's distributors, will be responsible for the Central Plains, Northeast and Eastern Seaboard, while Ingram Micro will oversee the North and South

Supant Mongkolsuthree, the president of Synnex (Thailand), the country's leading IT distributor, said the proliferation of smartphones and tablets has eaten into the firm's share of the notebook market.

The market has contracted for the first time by 3-5% over the past nine months for the first time, compared with growth of at least 20% in recent years.

About the author

Writer: Suchit Leesa-nguansuk
Position: Senior Reporter