Striiv launches standalone iPhone app for 40-somethings
- Published: 19/10/2012 at 12:12 PM
- Online news:
The maker of the portable fitness tracker Striiv just launched its first iPhone app, Striiv Smart Pedometer, which does about the same thing as its $99 device.
The app, which doesn't require any additional hardware to use, lets users compete with social media friends, create a virtual island with activity points that can be earned, create personalized challenges and unlock trophies throughout the day to keep you motivated to move.
Striiv iPhone app ©Apple
Plus you can achieve real-world accomplishments, such as burning up the calories in a cupcake or traversing the length of the Golden Gate Bridge in San Francisco. Striiv has also partnered with MyFitnessPal so users can tap into the popular app's calorie-counting features and expansive food database. Plus with Striiv, you can track steps, distance, and calories -- but unlike the fitness device, it doesn't allow users to use points for real-world fundraising.
According to mobile health blog Mobihealthnews, Striiv says its offerings are not for "type A" fitness buffs but for busy professionals, typically women in their 40s who juggle work and family, and for whom "fitness is the first thing that falls off the schedule," said Striiv's head of design Lexy Franklin.
"There are lots of companies out there trying to get people to measure their activity," Franklin said in the interview. "When we look at companies like Jawbone, Nike, BodyMedia -- all these companies are focused on data and monitoring -- lots of charts and graphs...we are going after other people who will be better motivated from the device itself."
Other devices on the market include Adidas MiCoach Pacer, Fitbit, Affectiva Q Sensor, Basis, BodyFit, and Digifit.
About the author
- Writer: AFP
Position: News agency