The way of learning is changing. Education is no longer solely about books as advanced technology increasingly supports children's learning. Interactive features allow interfaces that users can pick and choose to satisfy their learning requirements.
Chotika Sirikwanchai (left) and Intira Bunnag show the ‘Naughty Little Long Ears’ eBook, aimed at parents of children aged 3-10. Thai Watana Panich Press Co’s new eBooks app will help the firm to move with the times.
Thai Watana Panich Press Co (TWP), an 80-year-old company and one of Thailand's leading publishers of mainly English-language textbooks, has adjusted its business to cope with the trend by launching an eBooks app for children to learn languages.
Managing director Intira Bunnag said its Bright Kids sub-brand's application features bilingual eBooks that provide an alternative method of language learning.
The expansion is part of the company's ambition to modernise and adjust its business to meet changes, she said.
"People everywhere are using gadgets, so this is an application that they can download to help their children with language learning," said Ms Intira.
TWP's first eBook, Naughty Little Long Ears, is aimed at parents of children aged 3-10.
The app uses many techniques to achieve efficient learning.
Its main features are motion pictures and sound effects.
The app also focuses on supplementary knowledge such as vocabulary, idioms and skill practice games.
"Our staff are very conscientious about our English storybooks using correct grammar, as we want the children to learn accurate grammar from enjoyable stories," said Ms Intira.
Assistant managing director Chotika Sirikwanchai said children will also learn lessons from the stories.
The app is an opportunity for the company to expand its customer base, as TWP is generally known as a publisher of textbooks for teachers and students, she said.
"We want to expand to include parents or people who are interested in the application," said Ms Chotika.
"We also plan to create general knowledge books such as encyclopedias in the form of eBooks."
About the author
Writer: Panas Deesitthivech