Honda's accumulated turnover has exceeded targets since it resumed operations at its Ayutthaya plant in March.
Over the past six months, Honda has generated sales of 103,709 vehicles, representing an increase of 140% from 43,237 vehicles in the same period last year.
Honda achieved a 15% market share for the period, making the company the second-biggest player in Thailand's overall car market for the first time.
Honda has reaped the rewards of its strong marketing push, launching nine new models to meet the demands of all customer lifestyles.
They include three models imported from Japan _ the Step WGN Spada, Odyssey and CR-Z _ followed by the launch of the all-new Civic, Jazz Hybrid, City CNG, Freed, Brio (S AT) and all-new CR-V.
Three alternative fuel types _ E85, Hybrid and CNG _ are used in four of the nine models.
The launch of nine models over six months sets a record for the most models introduced by a car manufacturer in Thailand this year.
Pitak Prutisarikorn, executive vice-president of Honda Automobile Thailand, said the company had launched the models on an accelerated schedule to meet customers' needs and maintain their confidence since Honda resumed manufacturing in April in the wake of widespread flooding late last year,
"The models we launched have all been successful and received a very positive customer response," he said.
"The new Honda Civic, which officially launched in May, reached reservations for 25,000 units within five months. A total of 18,000 units of the Honda City CNG have been ordered since its launch in August. The new CR-V that launched in mid-September had reservations of 8,000 units within one month."
Looking at the overall picture until the end of the year, Honda is confident that turnover will continue to grow steadily, especially for its five models that qualify for the first-car tax rebate programme that ends on Dec 31. The Brio, Jazz, Jazz Hybrid, City and City CNG all qualify.
Honda is preparing to launch another new model, a 1.2-litre sedan, which will also qualify for the tax rebate.
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- Writer: Santan Santivimolnat