A fashion must-have, the little black dress (LBD) has been bottled into Guerlain's new fragrance created by in-house perfumer Thierry Wasser.
Thierry Wasser with a digital graphic of a mischievous Parisian woman, who represents the personality of La Petite Robe Noire.
"The LBD is an icon and an essential in women's wardrobes. In other words, it's a classic. We took a classic that we made our very own and gave it a twist," said Wasser of his latest work, La Petite Robe Noire (French for LBD).
Since his appointment in 2008, the Swiss perfumer has been continuing a long tradition that has been passed on for four generations of the French family.
In 1828, Pierre-Francois-Pascal Guerlain opened his first shop as a perfumer and vinegar-maker on Rue de Rivoli, Paris. He became the preferred perfumer of all the crowned heads of Europe and an authority on the customisation of fragrances.
Over the years, his descendants Aime, Jacques and Jean-Paul followed his footsteps and offered their fragrances as well as cosmetics to women all over the world.
Wasser's approach to perfecting La Petite Robe Noire include a tradition started by Jacques Guerlain, who tested his olfactory creations on customers at the Champs-Elysees boutique, which became a scent lab for developing classics like L'Heure Bleue (1912), Mitsouko (1919) and Shalimar (1925).
"La Petite Robe Noire's success in the boutiques allowed me, on a slightly different scale, to do the same thing that Jacques did. In other words, to get feedback and understand who the Petite Robe Noire was in order to transform it and share it with the entire world," he said.
The new fragrance carries the brand's DNA in featuring the Guerlinade accord, a blend of Tonka bean, iris and vanilla.
"Originally, the Guerlinade was the very definition of Jacques' favourite raw materials. The Guerlinade is a recipe, but one with variable geometry. It isn't set in stone," said Wasser, who developed his sense of smell by collecting herbs which he dried in the Swiss countryside where he grew up. His favourite raw materials include the Bulgarian rose, which is combined with jasmine and orange blossom for a floral top note of La Petite Robe Noir.
Its middle note features a fruity blend of cherry, apple and blackcurrant with sparkling green notes.
Black cherry, blackcurrant, licorice, patchouli and black tea are among the so-called "black" raw materials for the Eau de Toilette, which is presented in an iconic bottle.
With a stopper featuring an upside-down heart shape, the bottle replicates flacons used for the L'Heure Bleue and Mitsouko perfumes.A drawing of an LBD appears on the bottle to give it a cute and contemporary look, while the paper box carries a message from Wasser, saying: "In its way, a perfume is an invisible dress, playing on the tension between what is hidden and what is revealed."
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- Writer: Kanokporn Chanasongkram