McDonald's launches take-home ground coffee in Canada
- Published: 12/11/2012 at 10:08 AM
- Online news:
McDonald’s Canada has launched a range of take-home, ground coffee to expand their McCafé offerings and likewise encroach on a segment of the market dominated by rivals Tim Horton’s and Starbucks.
McDonald's in Canada has rolled out take-home ground coffee. ©Marketwire/McDonald's Canada
The company is increasingly shifting its focus on the profitable drinks business, having launched a range of espresso-based specialty drinks last year.
McDonald’s medium roast McCafé Premium Roast take-home coffee is made with finely ground Arabica beans in a 340g bag and will initially be sold at an introductory price of $6.99 CAD (€5.50).
The take-home coffee could be seen as a strategic strike against the country’s leading coffee brand Tim Horton’s, a quintessentially Canadian company that carries a patriotic attachment for consumers there.
Their tins of of takeaway ground coffee are also popular among Canadian households.
Conversely, in a bid to appeal to mainstream palates, Starbucks also rejigged their coffee offerings last year with the launch of a Starbucks Blonde Roast, a lighter roast, light-bodied coffee developed to meet the needs of 40 percent of American coffee drinkers who said they preferred lighter cups of Joe.
McDonald’s take-home ground coffee is also set to roll out in the US, as the company filed a trademark that would use its name for ground and whole bean coffees last month.
About the author
- Writer: AFP Relax News
Position: News agency