Amway seeks to branch out

Amway, the US-based direct sales company, is exploring business opportunities in Myanmar.

Jim Payne (left), the president of Amway Asia Pacific, and Kittawat Ritteerawee, the managing director of Amway (Thailand), stand in front of the new headquarters on Ramkhamhaeng Road.

"Amway is interested in the Myanmar market because the country of 60 million people is just opening up its economy, with huge opportunities," said Jim Payne, the president of Amway Asia Pacific.

He visited Bangkok yesterday with Low Han Kee, the president of Amway Southeast Asia, to celebrate the opening of a new headquarters for Amway (Thailand) on Ramkhamhaeng Road.

Amway will introduce direct sales to Myanmar at the proper time, said Mr Payne.

He said Amway's business grows stronger each year, both in Thailand and worldwide.

For the first time in 21 years, Amway has recorded growth in all top 10 Asia-Pacific markets, with an average of 6-10%, said Mr Payne.

He said network marketing has strong potential in Thailand.

The country has turned in an exceptionally strong performance over the past 25 years as Amway's top market in Asean and its sixth-largest sales country out of 108 countries and territories, said Mr Payne.

Yesterday, the company officially opened its new Thai headquarters on 10 rai after an investment of 1.1 billion baht.

The building is fully equipped with a comprehensive range of facilities.

Amway plans to open brand centres in each province of Thailand to distribute information and give customers a real Amway experience.

Sales of Amway worldwide have reached US$12 billion.

About 90% of sales are generated from international markets, mostly in Asia-Pacific.

Sales of Amway (Thailand) are expected to reach 16.8 billion baht this year.

About the author

Writer: Pitsinee Jitpleecheep
Position: Business Reporter