Volvo Car Thailand is confident it can break its sales target this year thanks to new models and innovative technologies.
President Chantana Vatanaromya said attractive and interesting promotional campaigns are contributing to its sales increase.
Volvo expects to finish this year with 1,850 sales, up by 54.2% from last year, while its share of the luxury car market will rise to 13% from 10%.
The overall luxury car market is expected to reach 13,000 to 14,000 units this year.
As of Oct 31, Volvo had sold 1,476 cars, a rise of 47.6% year-on-year.
"Thanks to our 'Designed Around You' concept, Volvo has been able to develop cars and technologies that enhance people's driving comfort and road safety, the qualities that best address urban and modern consumers' lifestyle and needs," Ms Chantana said.
Volvo has enjoyed very good sales across all segments, especially with the Volvo V50, the only premium sport wagon in the market.
At the the 29th Thailand International Motor Expo from Nov 29 to Dec 10, Volvo will launch five 2013 models: the S60, S80, V60, XC60 and XC9.
Its latest safety technologies _ active high beam, road sign information and tunnel detection _ will be standard across all 2013 models.
"These new technologies are proof of our ultimate vision of an accident-free traffic environment," said Ms Chantana.
"Volvo Car Corporation's short-term target is that no one will be killed or injured in or by a new Volvo car by 2020. New technologies warn and assist drivers in difficult situations to avoid accidents."
Volvo is offering attractive promotions including extended warranties, accessories and overseas travel packages.
Ms Chantana said Volvo's service will be upgraded next year, while one or two showrooms and service centres will be added to the nationwide network of 12.
Volvo has introduced its Volvo Service 2.0 programme that gives special services to customers taking their cars for service at authorised dealers.
These services include a software update, health check focusing on safety features, car wash, service contact and a roadside assistance extension for one year at no charge.
About the author
- Writer: Santan Santivimolnat