Jaguar set for new Thai sales agent

Selling rights for Jaguar in Thailand are set to change hands for the first time in 20 years.

City Automobiles, which handles the official sales of Land Rover in the country, is expected to become the new dealer in Thailand replacing Jaguar Cars (Thailand).

Executives from both companies acknowledge a change is about to take place, although they have refused to go into detail. A formal announcement is expected to be made soon.

City Automobiles has revealed its intentions of selling Jaguar by displaying the three latest models _ the XF, XK and XJ _ next to the Land Rover booth at the 29th Thailand International Motor Expo, which is scheduled to open to the public tomorrow.

Bringing Jaguar and Land Rover closer together is intended to streamline operations and make servicing of cars more efficient and more accessible to customers.

The brands share engines, transmissions and electrical parts. They are affiliated and owned by India's Tata Motors, which is also taking part in this year's motor expo.

Land Rover is using the year-ending motor show to host the Asian premiere of the all-new Range Rover.

New models from both Land Rover and Jaguar are set to flow into the market. Next year, they are preparing the Thai introductions of the Jaguar F-type and Range Rover Sport.

The existing Jaguar dealer has been the sole Thai agent since 1992. It is operated by the Intharaphuvasak family, who also hold the selling rights for Bentley and Porsche, both belonging to Germany's Volkswagen Group.

About the author

Writer: Richard Leu
Position: Motoring news Editor