Swiss leading watchmaker, Longines, is introducing the latest Saint-Imier collection, a series of timepieces fitted with mechanical movements to celebrate the brand's 180th anniversary.
Aaron Kwok with the 39mm model from the Saint-Imier collection. This chronograph is fitted with a column-wheel movement L688, steel and rose gold case with a silvered dial (145,300 baht).
The history of Longines dates back to 1832, when Auguste Agassiz set up a watch trading business in Saint-Imier, then a small village nestling in a valley deep in the Swiss Jura mountains. His nephew, Ernest Francillon, took over the business in the 1850s and decided to build a watch factory on the site known locally as Les Longines. He also adopted "Longines" as the name of his factory. Francillon's choice of industrial options proved sound and the factory continually expanded.
Francillon took on Jacques David, a young engineer to help develop the machines needed for perfecting the manufacture of timepieces. In 1889 Francillon patented a trademark comprising the name Longines and the winged hourglass, which today is the oldest trademark or logo still in use in its original form and registered with the World Intellectual Property Organization (WIPO).
The Longines Saint- Imier collection for gentlemen (319,800 baht).
The technical research carried out at Longines was also rewarded by various prizes which gradually gave the company its reputation of winning the most awards in international and world exhibitions up until the 1929 exhibition in Barcelona, by which time Longines had won no fewer than 10 grand prix. Later in the 20th century, the brand also established a network with the world of sports offering its skilled services to various prestigious disciplines.
The Saint-Imier collection is inspired by the foundations of Longines's watchmaking tradition on which the brand has been built. The shape of the case _ inspired by a model dating from 1945 _ is a common theme throughout the collection. The sleek lines and the lugs provide these new models with a subtle balance between classical and contemporary design.
The collection includes watches that show the hours, minutes, seconds and date, and chronographs, plus a prestige model featuring four retrograde functions as well as a day/night display and phases of the moon. All the models are fitted with mechanical movements whose workings can be seen through the transparent sapphire back cover.
The versions that show the hours, minutes and seconds with a date aperture at 3 o'clock are available in steel, in steel and rose gold or in rose gold. With a choice of four case sizes (26mm, 30mm, 38.50mm and 41mm), including some set with diamonds. The choice of dials includes black, silvered or white mother-of-pearl with diamond index and with Super-LumiNova coating on the hands.
The chronographs are fitted with an L688.2 column-wheel movement. The case is made of steel, steel and rose gold or, for certain models, rose gold alone, and is available in two diameters: 39mm and 41mm.
The silvered or black dial shows the hours and minutes and has a small second at 9 o'clock and a date aperture as well as chronograph functions.
The 44mm prestige model houses calibre L707 and comes with a choice of a black or silvered dial featuring 12 Arabic numerals and showing four retrograde functions as well as day/night and the phases of the moon. They are mounted on a black or brown alligator strap, or a steel bracelet, with folding safety clasp.
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- Writer: Pamela Tan