Wangthong banks on new construction technique

Property developer Wangthong Group expects its new construction technique to boost sales.

Managing director Pramote Chedsadawarangkul said the new method, which the company developed last year, is a mix of pre-cast and conventional construction methods.

Walls will be made of pre-cast pieces, but posts and beams will be made conventionally as they will support the house's weight and allow homebuyers to have additional construction.

"We have developed our own construction technique from thinking about the benefits homebuyers will get," Mr Pramote said.

"Those buying single houses and townhouses prefer having additional construction, which cannot be done at pure pre-cast houses as the walls are used to support the house's weight."

Developers using pre-cast techniques aim to reduce costs and time, but customers are unable to have the additional construction that most prefer.

The group will start using its mixed construction method at townhouse projects it plans to launch next year. The method will reduce the construction period for a row of townhouses from six to three months.

Mr Pramote said Wangthong plans to launch five new projects worth a combined 1.5 billion baht in 2013. Locations include Wang Noi in Ayutthaya, Lam Luk Ka in Pathum Thani and Pluak Daeng in Rayong. All are existing locations where it will build new phases.

"Despite the great floods, people in flooded zones prefer staying in the same location as relocation is not easy, especially for those with elderly people as a family member."

Late last month, Wangthong launched a new single-house project worth 650 million baht on a 42-rai site in Klong Luang, Pathum Thani.

Two phases will construct 160 units priced at 4 million baht per unit. The first phase of 80 units has sold 41. The project includes a bicycle track.

The group plans to buy two new Bangkok plots in Sai Mai and Ram Intra.

About the author

columnist
Writer: Kanana Katharangsiporn
Position: Business Reporter