The number of new investors in the Stock Exchange of Thailand is expected to reach as high as 70,000 thanks to an aggressive education programme by the SET.
Noppakao Sucharitakul, the head of retail investors, said the bourse is aiming for new investors rather than new accounts opened by existing investors.
"For the mission, we must work hard to accomplish this ambitious target," she said. "If we achieve it, then new accounts will number as high as 100,000 automatically."
The latest information gathered from the annual SET in the City fair showed 60% of attendees had never invested in stocks or other assets.
They are mostly self-learners, conducting research through the internet, seminars and fairs before jumping into investing.
"The number of new investors is growing significantly in line with the expansion of the middle-income group in the country," said Ms Noppakao.
"We also found the questions reflected a higher level of basic knowledge, as more often they began with 'how' instead of 'what'."
She gave the example of retirees visiting the SET's corner with tablets in hand, seeking advice from booth staff on investment applications and asking about investment techniques.
For the first 10 months of this year, the number of trading accounts increased by 77,000, beating the full-year target of 60,000.
Total accounts stood at 700,000 held by 420,000 investors.
Ms Noppakao said the SET has put great effort into education as it continues to introduce complicated new products.
Education channels include online and offline programmes for marketing staff at securities firms in partnership with the Association of Thai Securities Companies and the Association of Investment Management Companies.
Securities market information centres at five universities will be set up to educate the public.
Pakorn Peetathawatchai, the SET's chief marketing officer, said the exchange will seek new foreign institutional investors from the Middle East and Scandinavia. Countries from these regions have sovereign wealth funds to help stabilise investment when one continent is in trouble, giving institutions more flexibility.
About the author
- Writer: Darana Chudasri
Position: Business Reporter