HolidayTime

The eleventh new series launched by the Issey Miyake Watch Project is "W," a Japanese chronograph watch created through collaboration with the renowned Japanese car designer, Satoshi Wada, who worked for Audi in Germany and made remarkable achievements in designing many series. The powerful and dynamic case is inspired by an aluminum wheel of a car and the long hands indicate the time on its precise gauge-like dial. The concept is explained by the designer - "I designed this watch to reflect the minimal mind based on the traditional aesthetic sense of Japan. Aiming for returning to basics of Japanese traditional arts, I proposed a new type of chronograph watch started in Japan".

Its design was created by a leading Japanese car designer, Satoshi Wada. With his design philosophy described as "design is born to link the past, the present and the future," he made an approach not only to go back to the principle of measuring time but also to produce a watch conveying a message to the future through the design. To succeed in the basic watch requirement of good legibility, this design combines a hand and a scale that give the impression of highly-accurate meters and gauges, while exuding allure that fuses dynamism and elegance. There, one can also find the brand's spirit that values purity and simplicity.

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