Kasikornbank (KBank) plans an aggressive promotion of its retail business upcountry next year in a bid to increase provincial loans to 60% of the total from 40% now.
Executive vice-president Pakorn Partanapat said under an urbanisation strategy, KBank will focus on 19 strategic provinces including Chiang Mai, Udon Thani, Nakhon Ratchasima, Surat Thani and Phuket.
"Gross domestic product growth in such provinces is expected to be in the double digits compared with single-digit growth in Bangkok," said Mr Pakorn.
As a result, the ratio of both the loan portfolio and the customer base between Bangkok and upcountry will invert to 40:60 next year from 60:40 now.
The fourth-largest bank by assets, KBank wants to add 2.6 million new customers for a total of 12.6 million accounts next year.
The retail loan portfolio is expected to rise to between 413 billion and 424 billion baht from 375 billion now.
With good risk management, KBank expects to keep non-performing loans at a lower level than the current 2%.
It will also open 80 new branches nationwide in 2013 including 50 upcountry.
The bank will also develop its "lifestyle channel" to offer clients greater convenience through technology.
To this end, KBank will spend 500 million baht to improve branches, both functionally and physically.
Plans call for three branch models - Mini Lifestyle, Lifestyle and Thematic.
Electronic channels and free WiFi at all three branch types will let clients perform financial transactions.
"As well, free WiFi will be available at all bank branches nationwide from next year," said Mr Pakorn.
"The total will be 975 branches by the end of 2013."
The Mini Lifestyle branch targets the white-collar segment, with financial services from bank staff available on workdays from 5-8pm.
Shares of KBANK closed yesterday on the Stock Exchange of Thailand at 193.50 baht, unchanged, in trade worth 672 million baht.
About the author
- Writer: Somruedi Banchongduang
Position: Business Reporter