VGI Global Media Plc (VGI), a subsidiary of BTS Group Holdings, expects revenue from the overall media advertising industry will reach 110 billion baht next year, up by 8%.
In the first nine months of 2012, the industry generated 87 billion baht, driven by the improving economy, said Marut Arthakaivalvatee, VGI's director and chief executive.
Mass transit media and in-store media ads expanded strongly in the period, especially modern trade advertising, up by 77% to 2.14 billion baht.
The mass transit media segment increased by 10% to 2.15 billion baht.
The two channels have market shares of about 2.5% each.
VGI has acquired the rights to manage advertising media on the skytrain plus 6,000 square metres at 23 stations.
The firm also manages in-store advertising for Tesco Lotus, Big C and Watsons as well as digital billboard advertising for 51 office buildings across the capital.
Mr Marut said VGI's operating revenue in its fiscal first half ended Sept 30 increased to 1.39 billion baht, up by 40% year-on-year.
He expressed confidence the next fiscal year will see more moderate growth of 15-20%.
The outlook for VGI is relatively bright, with steady operating costs and larger rental space from the extra skytrain cars to be added in 2013, said Mr Marut.
VGI estimates the number of skytrain passengers increases by 3-5% a year.
"If the condominiums near the BTS stations are completed, we'll expand advertising space at stations," he said.
Shares of VGI closed yesterday on the SET at 92.50 baht, up 50 satang, in trade worth 158 million baht.
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Writer: Yotsawadee Jarungjirakiat