Based on the doctor's prescription that eating a spoonful of caviar provides all the nutrients one needs in a day, La Prairie rolled out a caviar-evoking skincare product along with a spoon applicator to scoop out beads of the beauty boosters.
La Prairie Skin Caviar Lift with a new generation of beauty beads.
Back in 1987, Skin Caviar Dermo Beads marked a new phase of luxury in the cosmetic industry. The caviar-extract infused product would be the epitome of total indulgence for the skin.
Resembling the shape of caviar but not the black colour, the golden beads encapsulated the extract containing proteins, vitamins and minerals that would help promote healthy skin.
More products were then added to the prestigious anti-ageing skincare line, which celebrated its 25th anniversary last year with a new formula, Skin Caviar Liquid Lift.
However, it doesn't take the form of a liquid, and the new product is presented in a dual chamber bottle, one with a window that reveals the beautiful gold pearlescent beads and the other, containing an emulsion.
Pressing the activator button blends the two components, resulting in La Prairie's latest serum containing the highest concentration of caviar extract derived from ecologically sound aqua-farmed Baerii sturgeon.
The Swiss brand also worked on a new generation of beads, with the outer shell made of red algae that dissolves upon activation to become a skincare ingredient. Other key ingredients in the new serum include peptides, polymers, vitamins and omega-3 fatty acid.
The advanced delivery system permits the blending of the ingredients, close to the moment of application, in order to ensure stability and optimal skincare performance. The Skin Caviar collection now includes 10 products to nourish both facial and body skin with caviar extract. The beauty indulgence extends to make-up as a product called Extrait of Skin Caviar Firming Complex can be used as primer before applying a foundation enriched with caviar extract for a smooth complexion.
GIVE YOUR FACE A LIFT
Besides lines and wrinkles, ageing of the skin leads to a loss of volume due to the decreasing production of collagen and elastin that serves as a structural cushion to hold up the skin. Gravity also takes it toll, and so skin sagging adds years to the face.
The host of firming or lifting formulae aim to restore skin resilience for a youthful-looking complexion. The multi-pronged approach includes hydrating the skin and strengthening its structure, as well as fortifying skin defence against UV rays, which deeply penetrate the skin to weaken collagen and elastin fibres.
The latest skincare science goes even deeper, to the cellular level where cell signalling can stimulate rebuilding the volume of the skin to bring back the bounce.
About the author
- Writer: Noko