With its glossy pages of pouting models and racy romance tips, Myanmar's first sex education magazine has got the usually demure nation hot under the collar as it cashes in on new-found cultural freedom.

Ko Oo Swe, editor of Myanmar's first sex education magazine, with his magazine "Hyno" on November 28, 2012 ©AFP PHOTO/ Soe Than WIN

"Hyno" has sparked fevered debate since hitting Myanmar's bookstores in November, where it has become a must-read among the young and curious, just a few months after the end of direct censorship in the former junta-ruled nation.

Perhaps tame by western standards, Hyno's photo spreads of semi-clad women and columns espousing "bedroom secrets" and "the benefits of cuddling" -- to the more cryptic "modern lies before marriage" -- have raised eyebrows in conservative Myanmar, earning it an adult-rating.

But its editor brushes off accusations that the monthly publication is too risque for the country, or in any way as salacious as "Playboy" magazine as critics have claimed on Facebook.

"This magazine is a combination of sex education and entertainment," Ko Oo Swe told AFP, saying the red label on the front page warning it is for over 18s has stirred the unfavourable comparisons.

"Issues about sex remain hidden in Myanmar. Our society is becoming more open but I think sex education is still weak," he added.

Hyno -- which translates as "enchant" or "hypnotise" -- is the first magazine of its kind and is proving very popular despite the relatively-expensive $3 cover price at bookstores and street stalls.

Its debut follows the abolition in August of Myanmar's stringent pre-publication censorship which had seen officials scrupulously flag photos or articles deemed distasteful to public morality, as well as stifling dissent.