Malaysia is banking on a big K-Pop event to bolster its reputation as a regional centre for international events.
The country is competing with other Southeast Asian nations including Thailand and Singapore to host international conferences, exhibitions and meetings.
Seo Nak-Won, director of Mediartncomm, said that the opportunity for Malaysia to host the Samsung Galaxy 27th Golden Disk Awards underlined the country's position as a favourite destination for international events.
Boy band Super Junior will play at the Samsung Galaxy 27th Golden Disk Awards in Malaysia next week.
"The hosting of the event will be timely and will further enhance [Malaysia's] profile as the host for major events," he told Bernama.
Malaysia is the second country outside South Korea after Japan and the first in Southeast Asia to organise the prestigious K-Pop awards, dubbed the Grammy Awards of Korea.
The annual event will bring together 25 popular artists including Psy, Super Junior, CNBlue and Big Bang.
K-Pop artists are popular throughout Southeast Asia, especially in Thailand, Malaysia, Singapore, Indonesia and the Philippines.
Malaysia beat two other Southeast Asian candidates to host the event to be held at the Sepang International Circuit, located 85 kilometres from Kuala Lumpur, on Jan 15-16. Mr Soe did not name the competitors vying to bring the event to their country.
"This will be the biggest South Korean music festival ever organised in Malaysia," he said.