Leo Technology and Marketing Co, a maker of receivers and set-top boxes, sees high demand for technology and devices to help consumers through the transition from analogue to digital TV.
The broadcasting industry will gradually introduce up to 48 digital TV channels this year, while the existing six free TV stations will be upgraded to broadcast digitally.
In the digital broadcast era, many consumers may opt to buy smart TVs to receive digital broadcast signals. For old TVs, a device is needed to convert the received signals.
As a subsidiary of the satellite TV operator Infosat, Leo now offers the Smart Box, a device that converts the digital signal into an analogue one that can be received by older TV models.
Moreover, the Android-based box allows the TV set to connect with broadband internet. Consumers can view TV shows and use the TV as a computer to watch videos and surf the web.
The Smart Box is priced at 6,000 baht.
"We see demand for signal-conversion devices," said marketing director Phornwuti Amarasingha.
"Once consumers understand more about digital TV, they'll be concerned about their own TVs and think about ways to receive digital signals."
The company expects to sell 5,000 Smart Boxes a month. They are available at retail electronics shops in Bangkok.
Apart from the Smart Box, the company also offers the satellite set-top White Box with content aimed at families with children. Box owners can lock channels to keep certain programmes from being seen by children.
Mr Phornwuti said margins in the satellite hardware business are declining, so the company is turning to new technology and products.
Leo will sell more products such as cable and signal distribution devices this year. It projects 2013 sales to grow by 20% to 1.2 billion baht.
This month, the company will launch the Smart TV Stick, a small wireless device that connects to a TV's HDMI port to receive satellite signals.
Managing director Niran Tangpiroontham describes the stick as an alternative device for young urbanites who want to receive more satellite signals from many operators. The Smart TV Stick is priced at 2,500 baht, with a sales target of 1,000 sticks a month.
Dan Brilot, media consulting director for the market researcher YouGov, said the future of media and telecom may rely on technology convergence.
Consumers will access TV, music, social networks and shopping from the same appliance, he said.
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Writer: Saengwit Kewaleewongsatorn