Belink Media Co Ltd, the media provider at Bangkok universities and tutorial schools, will add other universities in big cities nationwide to their portfolio on the back of high advertising demand.
Krisana Thanomsab, Belink Media’s managing director, stands in the Wannasorn tutorial complex in Bangkok’s Phaya Thai district, with some of his company’s ads aimed at students.
Managing director Krisana Thanomsab said the company will spend 20 million baht this year to install 200 digital screens at 10 universities in Chiang Mai, Khon Kaen, Maha Sarakham, Songkhla and Chon Buri.
Universities in these provinces now use only regular signage for advertising.
Belink currently operates 339 LED screens and 219 big billboards at 14 universities in and near Bangkok, reaching 300,000 viewers, mostly university students, per day.
The company has a concession to provide signage and LED screens at two tutorial complexes where a combined 250,000 high-school students attend extra classes each week.
"High-school students are a new and interesting target group, and campus media can easily draw their attention," said Mr Krisana.
Competition in the area of campus media is not heavy since there are only two major players.
Mr Krisana said consumer brands aimed at younger customers are the main advertisers via campus media as they try raising their sales growth in big cities.
"We're trying to develop new media. We'll use our creativity to help generate more revenue through marketing communications packages combining campus media and events," he said.
Apart from universities and tutorial schools, Belink also provides 60 digital screens at Silom Complex and other office buildings in Bangkok's central business district, targeting 380,000 office workers a day.
Its out-of-home media is being installed at Arena Ten, a commercial building on Sukhumvit Soi 55, which aimed at nightlife customers.
Mr Krisana said Belink's media occupancy rate is 60-70% at present, and the company expects revenue growth of 30% to 200 million baht this year.
He estimates the campus media market is worth 400-500 million baht a year, with average annual growth of 30%.
However, the market is concentrated mostly in Bangkok and suburban areas.
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Writer: Saengwit Kewaleewongsatorn