BEC World Plc, the SET-listed broadcaster of Channel 3, is looking for strategic partners to be network providers for digital TV channels to strengthen its financial status and business ability.
"We did not set our investment budget for digital TV, as we're waiting for the regulator to clarify many details, particularly the start-up price for spectrum," said Surin Krittayaphongphun, an executive vice-president.
It is reported that Thai PBS began talking with a number of broadcasters and telecom operators including Channel 3 about partnership as the joint network provider. However, it's too early for both sides to say anything about this project.
Apart from being a network provider, the company has also expressed an interest in obtaining licences to run three digital TV channels, with content for children, news and high definition.
For the operation of Channel 3, Mr Surin said the station will enhance the quality of programmes from 1-4 pm on weekdays, as rerun soap operas and Chinese series aired during the period still have low audience ratings.
That's why Channel 3 could not raise airtime for advertising from 1-4 pm on weekdays.
Late last year, Channel 3 and its programme producers hiked the airtime for advertising by 10%, which became effective at the start of this year.
"We won't raise our airtime until mid-year," said Mr Surin.
Meanwhile, soap operas and news content together take up 75% of total airtime.
Mr Surin plans to improve content in the evening time slot on weekdays and the morning time slot on weekends for children.
Apart from children, families are another group that Channel 3 is focusing on. It will enhance programme quality from 5.45-7.15pm, the prime time for family viewing.
Thailand's Got Talent will return for a third season. The show's main sponsor is Rexona, a product of Unilever Thai Trading.
Shares of BEC closed yesterday on the SET at 67 baht, down one baht, in trade worth 117 million baht.
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Writer: Saengwit Kewaleewongsatorn