Channel 3 will bring in Junior MasterChef, a smash-hit TV cooking show for children, to Thailand.
Two Junior MasterChef contenders show their creations at a briefing for the launch of the programme at Studio Westwood in Bangkok early this week. WEERAWONG WONGPREEDEE
Its partners in the programme are Group M Thailand, Shine International and Mind at Work Co.
The show, which promotes children with cooking talent, will be first aired on Feb 3, targeting family audiences.
The 17-episode Junior MasterChef Thailand, featuring 50 children aged 8-12, will be aired on Channel 3 every Sunday from 5.45pm to 7.15pm.
Judges in the contest are actor Patiparn "Mos" Patavekarn, gourmet celebrity Bunn "Ik" Boriboon and professional chef Chachaya "Bib" Raktakanit, who is also director of Suan Dusit International Culinary School.
Junior MasterChef Thailand is based on the Australian format, produced by FremantleMedia Australia.
First aired as part of Britain's BBC series MasterChef in 1990, the show is presented by Loyd Grossman and has also expanded to other countries.