Thailand chosen to launch low-cost tablets

World's fourth largest PC maker chooses Thailand to introduce new line of lost cost tablets (3,990 baht) for education aiming to govt One Tablet Per Child contract.



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TECHNOLOGY

Acer launches low-priced Iconia tablet

Goal set to lead in hybrid tablet segment
28 Jan 2013
Suchit Leesa-nguansuk

Acer, the world's fourth-largest PC maker, yesterday launched what it dubs the cheapest educational tablet computer among top global brands in a move to compete at a throwaway price.

The Taiwanese computer maker is ratcheting up the fight against Chinese brands, which are gaining popularity and taking market share from international tablet makers.

"Thailand is one of our top three countries in the world, so we chose to introduce our new educational tablet, the Iconia B1-A71, at below 4,000 baht," said Nitipat Praweenwongwuthi, senior marketing manager at Acer Computer.

Acer's Iconia features a seven-inch display and a dual-core processor. It runs the Android 4.1 operating system and is priced at 3,990 baht including VAT. The device supports WiFi only.

"The Iconia will be our flagship product this year, increasing our market share in the Android-based tablet segment," said Mr Nitipat.

Acer Iconia is suitable for first-time tablet users, especially students. The company aims to sell at least 40,000 units a month and become a top-three tablet vendor in Thailand this year. 

Mr Nitipat said tablets priced below 6,000 baht, making up 40% of sales, are the highest growth segment, owing to the influx of Chinese brands and the state's One Tablet Per Child scheme.

Thai tablet sales outside of the scheme are expected to reach 3 million units this year.

Half of total units sold will use the Android system, followed by the Apple brand with 35%. 

Mr Nitipat said Acer plans to bid for the government's tablet scheme this year, aiming to supply 1.6 million units.

Acer's notebook sales fell 5% last year, in line with the overall industry, as tablets and smartphones flourished.

The company wants to revive its notebook market this year, aided by the planned launch of a hybrid that combines the features of a typing-style notebook and a touch-based tablet.

"We aim to become a leader in the convertible device market soon," said Mr Nitipat.

(Source: Bangkok Post, Telecommunications, TECHNOLOGY, Acer launches low-priced Iconia tablet, Goal set to lead in hybrid tablet segment, 28 Jan 2013, Suchit Leesa-nguansuk, link

 
 Tablet Computer Vocabulary

tablet computer - "a one-piece mobile computer, primarily operated by touchscreen (the user's finger essentially functions as the mouse and cursor, removing the need for the physical (i.e., mouse and keyboard) hardware components necessary for a desktop or laptop computer; and, an onscreen, hideable virtual keyboard is integrated into the display)" (See Wikipedia)

Iconia tablet
- the brandname of Acer's tablets, Acer introduced its first tablet in 2010 (See Wikipedia)
Iconia B1-A71 - the new low-cost model discussed in the article (See )

Android operating system - an open source operating system for tablets and mobile phones developed and released by Google, the software can be freely modified and distributed by and there is a large community of developers writing applications ("apps") written mainly in a version of the Java programming language (See Wikipedia)
Android 4.1 operating system - the latest version of Android for tablets

Acer - "a Taiwanese multinational hardware and electronics corporation ... Acer's products include desktop and laptop PCs, tablet computers, servers, storage devices, displays, smartphones and peripherals...  Acer is the fourth largest PC maker in the world" (See Wikipedia)

Acer launches low-priced Iconia tablet

device - a machine or piece of equipment that does a particular job อุปกรณ์ เครื่องมือ เครื่องจักร
WiFi-only device

hybrid - a mixture of different things or styles การผสมผสาน
hybrid tablet - a tablet computer that combines the features of a typing-style notebook and a touch-based tablet 

typing-style notebook
touch-based tablet

segment - a part of something ตอน
market segment - part of a larger market with a special smaller group of customers with special needs (See Wikipedia)
Goal set to lead in hybrid tablet segment

market share - the percentage of sales of a particular type of product that a company has, compared with other companies (See Wikipedia)
taking market share (from other companies)
Chinese brands are taking market share from international tablet makers.

goal -  จุดมุ่งหมาย, จุดหมายปลายทาง, เป้าหมาย
set a goal for yourself

hybrid
tablet segment
goal set to lead in hybrid tablet segment

global - throughout the world; all over the world, including the whole world ทั่วโลก ทั้งโลก
brands - products with well-established names that people remember, that create a certain image and expectations about the product
global brands

launch - to begin and start something new เริ่ม เริ่มต้นดำเนินการ เปิดโครงการ, เริ่มต้น, เริ่มทำ
product launch - to start selling a new product or service to the public เริ่มวางขาย เริ่มต้น เริ่มโครงการ การเริ่มปฏิบัติการ, การออกตัวของสินค้า

launch
of a hybrid tablet
launch the cheapest educational tablet computer

dub - call something by some name; give something a name
the company dubs it the cheapest educational tablet computer

Acer, the world's fourth-largest PC maker, yesterday launched what it dubs the cheapest educational tablet computer among top global brands in a move to compete at a throwaway price.

ratchet up - increase level or intensity of activity 
ratcheting up the fight against Chinese brands

popularity - how many people like something ความเป็นที่นิยม
gain popularity
Chinese brands are gaining popularity

The Taiwanese computer maker is ratcheting up the fight against Chinese brands, which are gaining popularity and taking market share from international tablet makers.

X supports Y - device or computer X can use a technology Y 
the device supports WiFi only

flagship - the most important in a group of things owned by a company (for example: flagship company, flagship publication) ที่เป็นตัวนำ ที่สำคัญที่สุด
flagship product - the most important product a company produces

"The Iconia will be our flagship product this year, increasing our market share in the Android-based tablet segment," said Mr Nitipat.

suitable - right for a situation เหมาะสม
suitable for first-time tablet users

vendor - seller of goods พ่อค้า, แม่ค้า
become a top-three tablet vendor in Thailand this year

Acer Iconia is suitable for first-time tablet users, especially students. The company aims to sell at least 40,000 units a month and become a top-three tablet vendor in Thailand this year.

scheme - a plan that is developed by a government or large organisation in order to provide a particular service for people แผนการ โครงการ
One Tablet Per Child scheme

Mr Nitipat said tablets priced below 6,000 baht, making up 40% of sales, are the highest growth segment, owing to the influx of Chinese brands and the state's One Tablet Per Child scheme - Thai government program to give young children tablet computers to learn from in school

expected - believe will happen คาดว่า (จะเกิดขึ้น)
Thai tablet sales outside of the scheme are expected to reach 3 million units this year.

brand - a type of product made by a particular company ตรา, ยี่ห้อ
the Apple brand
half of total units sold will use the Android system, followed by the Apple brand with 35%. 

bid - an offer to buy something at a specific price ยื่นเสนอราคา
Mr Nitipat said Acer plans to bid for the government's tablet scheme this year, aiming to supply 1.6 million units.

smartphones - mobile phones that offer advanced features so they become a lot like a computer (See Wikipedia)
smartphones flourished

overall - ทั้งหมด, รวมทั้งสิ้น, รวมทั้งหมด
the overall industry

in line with ... - following, changing or moving in the same way as ...
in line with the overall industry

Acer's notebook sales fell 5% last year, in line with the overall industry, as tablets and smartphones flourished.

revive - bring back to life, get activity going again; get started once again after stopping ชุบชีวิต ฟื้นชีพ ทำให้ฟื้นชีพ
revive its notebook market
the company wants to revive its notebook market this year,

aided - helped ช่วยเหลือ
aided by the planned launch of a hybrid that combines the features of a typing-style notebook and a touch-based tablet.

convertible - can be changed, changeable to something other kind of thing ที่สามารถเปลี่ยนแปลงได้
convertible device market

aim - purpose; goal; the thing you hope to achieve by doing something เป้าหมาย จุดมุ่งหมาย
we aim to become a leader
we aim to become a leader in the convertible device market soon

About the author

columnist
Writer: Jon Fernquest
Position: Online Writer