IPM TV will allocate 1 billion baht to produce more local content and buy foreign programmes over the next two years.
The company recently obtained 56 licences from the National Broadcasting and Telecommunications Commission to run satellite TV channels.
Of the total, 11 channels are designed for local content exclusively produced for the IPM platform. The company now has its own production team in southern provinces such as Chumphon, Trang and Phuket.
"After that, we will expand and develop more local content from other regions such as the Northeast, the North and the Central basin. We will try to cover major parts of Thailand," said Manop Tokarnka, IPM president.
IPM has a two-year budget of 1 billion baht to produce content and buy from other producers, both Thai and foreign.
"Local content channels are our important strategy to strengthen the IPM satellite TV platform, and they will be a key driver to generate advertising revenue," Mr Manop said.
IPM claims it is the No.1 satellite dish provider on the KU band with 3 million subscribers and expects to gain 2 million new subscribers this year.
It has launched three set-top box types _ HD Pro, Clear and Lite.
Subscribers pay 2,500 baht for the HD Pro box and initially watch 10 high-definition (HD) channels and 120 standard-definition (SD) channels, of which 30 channels are free to air and 90 have exclusive content.
The company will add up to 20 HD channels and 200 SD channels next year.
Mr Manop plans to promote HD Pro boxes in Greater Bangkok, which will contribute 30% of sales.
The Clear box is priced 1,500 baht, while the Lite box is 1,000 baht. The boxes will be marketed upcountry and contribute 70% of sales.
IPM may also join the bidding for two digital TV channels, probably a children's channel and a general channel.
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Writer: Saengwit Kewaleewongsatorn