Star Fashion (2551) Co, the maker and distributor of apparel, shoes and accessories, will approach international shoe brands about being the exclusive maker of their products in Thailand.
Vipop: Collections tailor-made for Thais
Managing director Vipop Tatiyamaneekul said more fashion brands have entered the Thai market to capitalise on Asia's growth.
The improved economy and popular low-cost airlines are factors driving more travel in the region, he said.
Eventually, Thai customers get a chance to travel and shop abroad for brands that are also available at home but at more expensive prices, normally 5-15% higher for the same items.
Mr Vipop said the company is in talks with three or four global shoe companies about producing special collections for the Thai market.
"We were very successful in launching the exclusive FitFlop and Sanuk shoe collections made for Thai customers," he said.
"We'll apply this strategy to other shoe brands, help with distribution and launch greater collections to speed sales."
Because of its strong performance, Thailand is the first country allowed by the parent firm of FitFlop to create an exclusive collection for local customers.
Thailand and the Philippines are the two biggest markets for FitFlop in Southeast Asia, said Mr Vipop.
Yesterday, the company officially launched a new FitFlop line, offering customers casual fashion shoe styles instead of just sport shoes.
Due to the popularity of "Korean wave" culture among Thais, Star Fashion will add South Korean brands to its portfolio this year along with several new brands of shoes and apparel from the US.
The company will spend 220 million baht to expand this year, of which 100 million will go to introducing new brands to the market and opening new shops in Chiang Mai, Hat Yai and Ubon Ratchathani.
The additional shops will bring the number of stand-alone stores to 20 by year-end along with more than 70 points of sale nationwide.
About the author
- Writer: Pitsinee Jitpleecheep
Position: Business Reporter