Singha Corporation plans to organise activities with five English Premier League clubs after becoming a partner of Carlsberg.
Piti Bhirombhakdi.
Singha has signed a five-year partnership deal with Carlsberg which is a sponsor of English sides Liverpool, Arsenal and Tottenham.
As a result, Singha can arrange activities with the trio.
The company itself is a global partner of EPL leaders Manchester United and European champions Chelsea who both will play exhibition matches in Bangkok in July.
"Along with Man U and Chelsea, Arsenal, Liverpool and Spurs are among the greatest teams in English football," Singha executive Piti Bhirombhakdi said yesterday.
"We will organise special activities for fans of the five teams."
Singha also plans to organise a special campaign with CTH which holds the EPL broadcast rights in Thailand beginning next season.
Chelsea are scheduled to play a friendly at Rajamangala National Stadium on July 16 and United are expected to play an exhibition match at the same stadium a few days earlier.
"Man U will come here and we are awaiting their confirmation," Piti said.
The Football Association of Thailand (FAT) has said Liverpool will play in a friendly in Bangkok in July but there has not yet been confirmation from the Reds.