R-Siam, a luk thung music subsidiary of RS Plc, is confident revenue will rise by 40% to 1 billion baht this year.
Mr Soopachai with the singers of the Lala-Lulu duo.
The sharp rise will come from heavy promotion on all channels from satellite TV and radio to showbiz, said executive vice-president Soopachai Nillawan.
The folk music industry has room to grow even though VCD and DVD sales are falling. Consumers are turning to the internet, mobile phones and satellite TV for their music fix.
"Small record labels have gradually closed down, as they mainly depend on revenue from VCDs and DVDs," said Mr Soopachai.
But R-Siam is a one-stop record label with many media outlets at its disposal, especially satellite TV and internet downloads. It is now No.1 in Thai folk music.
Its strategy this year will focus on higher returns for artists and songwriters, particularly earnings from showbiz, which will draw new and existing artists to R-Siam.
Of this year's expected revenue, 50% will come from Sabaidee TV, 36% from music, 9% from Sabaidee Radio (FM 88.5) and the rest from showbiz.
Sabaidee TV, the No.1 satellite channel under RS, and Sabaidee Radio will help build the brand for R-Siam and draw more advertisers.
R-Siam's lineup of artists includes Baitoey R-Siam and Lala-Lulu.
The company is also mulling expansion of its radio station into a network to broaden its audience.
R-Siam developed a mobile app for both Android and iOS, and Sabaidee Radio has a website. Sabaidee TV can be seen in 22 countries via satellite.