PROPERTY
New developers rush to be part of booming sector
- Published: 20/02/2013 at 12:00 AM
- Newspaper section: Business
The property boom has drawn new developers who have shifted from other businesses and long-dormant property groups to launch projects in and outside Bangkok.
Monchai Orawongpaisan, senior manager for project sales and marketing at property consultant Colliers International Thailand, said more than half of new developers launching projects in recent years were from other sectors such as garments, jewellery and machinery.
Many had collected land for many years and were not concerned that a new city plan due to become effective in May would have any impact on the potential of their plots, he said.
Some believe Asean economic integration in 2016 will benefit the Thai property market, so they are launching projects that will be complete by 2015.
In the fourth quarter last year and the first quarter this year, Colliers signed sales management contracts for 10 projects worth a combined 8.5 billion baht.
This was seen as a good sign because the figures for the six-month period outstripped the contracts for seven projects worth 4 billion baht it signed in the whole of 2011.
In the first quarter, Colliers' new projects included the upmarket Navatanee project of single houses on Seri Thai Road in Bangkok. The Navatanee Group's project comprises 30 houses priced 40-50 million baht worth a combined 1.5 billion.
The group, which had been inactive in the property sector for more than a decade, also plans to resume a property project in the Navatanee area, where it has up to 2,000 rai including Navatanee Golf Course.
Colliers also represents Celeste Hua Hin, a condo project in Khao Tao worth 1.4 billion baht being developed by Khao Tao Bayview Resort.
Another project Colliers signed in the first quarter was for Orion Condo Pattaya, worth 1 billion baht, which is being developed by a new developer.
It is also in talks with new face Atjosira Property, which plans to develop a luxury project of single houses in Si Racha, where the developer has more than 2,000 rai of land.
Colliers plans to introduce a London property project in Thailand this year. It is also providing consultancy services for 12 projects in Myanmar.
The consultant targets growth of 30-40% this year. Last year it recorded revenue of 200 million baht, up 40% from 2011.
According to its research, property prices and office and retail rents will increase by 5-10% this year due to the property market boom.
Condo units priced lower than 3 million baht will be in high demand. While there is no sign of a condo oversupply, sales in some locations may be slower due to a lot of supply.
Only one office building, The Nine Tower on Ratchadaphisek Road, with a total lettable area of 55,000 square metres, is due for completion this year.
More multinational firms, mostly from the automotive sector, are setting up offices in Bangkok, while new demand is coming because of stable politics.
About the author
Writer: Kanana Katharangsiporn
Position: Business Reporter
