If you still have an unexplainable grudge against diesel engines and need decent performance via petrol, then the 740Li should do with its 320hp 3.0-litre six-cylinder engine.
That was in the past. Today, it doesn't necessarily hold true anymore because there is now a hybrid option in the guise of ActiveHybrid 7 for Thai buyers to choose from which BMW Thailand just announced and let the local media sample.
There are some advantages of going for the AH7. With a 3.0-litre petrol-electric hybrid _ as used in the AH5, driven in yesterday's Brunch magazine _ the AH7 is equally powerful but more frugal than the 740Li.
The AH7 produces a combined 320hp (the AH5 has 20hp more), goes from 0-100kph in the same 5.7sec time but is 2kpl more efficient at 14.7kpl than the 740Li.
The AH7 is cheaper, too, with a starting price of 8.299 million baht _ a good 900,000 lower than the 740Li, which sells for 9.199 million.
Spec the AH7 more and price rises by 600,000 and 700,000 baht respectively for the M Sport and Highline versions _ still cheaper than the single-spec 740Li.
Why is the imported AH7 cheaper than the Thai-built 740Li? That's because AH7 can attract the 10% excise tax rate for hybrids; the 740Li faces 50%.
One downside of the AH7 is the added weight of the electrified components which can be felt under demanding driving conditions.
Aside that, it's the natural pick over the 740Li. Plus, the AH7 can drive in EV mode at up to 60kph and coast under no throttle at below 160kph. It's a tech showcase for punters, to put it another way.
In fact, BMW only needs the AH7 and 730Ld in the Thai 7-series model line-up to attract punters with different tastes for fuel.