GMM Z splashes out to bolster programming

Thailand's pay TV market continues to heat up as GMM Z embarks on a 1-billion-baht spending spree to add entertainment and sports programmes.

Rafah Damrongchaitham (centre), GMM Z’s chief operating officer for content management, shows a prepaid card for Z Pay TV, which features entertainment content such as the action series ‘Arrow’ from Warner TV. With him is Pantham Tongsang (right), the company’s vicepresident for entertainment content management. TAWEECHAI TAWATPAKORN

The satellite TV arm of GMM Grammy, in collaboration with Warner Bros Entertainment, yesterday launched a Warner TV channel to strengthen its line-up.

"We expect the number of Z Pay TV subscribers to reach 600,000 this year," said Rafah Damrongchaitham, the chief operating officer for content management.

The company reportedly sold 1.5 million set-top boxes last year and is aiming for 1.5 million more this year including soon-to-be-released high-definition boxes.

Of the 3 million overall boxes, 600,000 are expected to be for pay TV.

Set-top boxes and pay TV are forecast to contribute evenly to total revenue of at least 3 billion baht.

Mr Rafah acknowledged that competition in the local pay TV market will intensify as the young industry adds subscribers.

GMM Z last month kicked off its full pay TV services under the Z Pay TV brand.

It has three monthly content packages _ 200 baht for four entertainment channels, 300 baht for four sports channels and 400 baht for eight channels with both entertainment and sports.

Customers can purchase Z Pay TV prepaid cards at 7-Eleven stores and satellite dish dealers nationwide.